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EDF Energy has implemented the following digital solutions to reduce churn:• EDF Energy is using SAS® to analyze its customer base and evaluate the propensity of individuals to defect, using the insights gained to implement highly successful marketing strategies targeted at reducing churn.• To collect data for churn modelling, EDF Energy collects data from AMR meters which register users’ energy consumption, and buys in third party data sets: attitudinal data to better understand customer attitudes, and lifestyle data with demographic details including people’s locations and househ

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