Story 3: Data Monetisation
The aim of this “story” is to investigate how companies and organizations create and measure economic benefits by leveraging data generated through business operations, publicly available data or data collected via electronic devices and sensors (i.e. IoT). Through extensive desk research and a series of in-depth interviews, the story aims at:
- Providing a better understanding of data monetisation today and define data monetisation practices within the overall framework of B2B data sharing;
- Understanding how companies approach data monetisation in Europe today and identify the main types of data monetisation practices;
- uncovering the underlying benefits that companies achieve by monetizing data and identify the main hindrances to a further development of data monetisation;
- Propose a preliminary set of policy conclusions to support data monetisation efforts in Europe.