Presentation and video available - Webinar : How to truly value your data: Exploring data monetization practices in Europe today, 30 October 2018 at 14.00 CET
Companies and organizations alike are becoming increasingly aware that they are sitting on a huge amount of underutilized data and, thus, striving to increase its value. Among the different approaches enabling effective data exploitation and real data value enhancement, data monetization is rapidly gaining momentum and becoming more and more popular. Yet, the conditions for a successful data monetization and its practical implications still require further exploration.
Leveraging the results of two recent studies: European Data Market Study on data economy and study on B2B data sharing in Europe, this webinar will explore how data monetization unfolds in practice and how the reality is shaping behind the current hype.
Expert speakers will present real-life examples of successful data monetization in Europe today and discuss how to better exploit your data and generate revenue from it.
14.00 - 14.10 Welcome and Introduction (Lisbon Council)
14.10 -14.20 Data Monetization in Europe today (IDC)
14.20 - 14.35 Data Monetization and the European Data Market (IDC)
14.35 - 14.50 Data Monetization and B2B Data Sharing in Europe (EVERIS)
14.50 - 15.00 Wrap-Up and Conclusions (Lisbon Council)