By enabling people to curate content ZEEF solves the problem of information overload and filter failure. Due to the â€œfilter bubbleâ€ and Search Engine Marketing, people desire guidance on which information is most reliable. While Algorithmic Search has come a long way, the internet still presents people with a serious information overload. ZEEF is like a filter on top of Google. As opposed to only using an algorithm to determine the best websites (e.g. Google), ZEEF believes adding human knowledge is the best way to filter out which content is most relevant about a specific subject. ZEEF.comâ€™s mission is to sift through the worldâ€™s information through content curation.
, Amsterdam, Netherlands